About Maxelle

Voluminous, long-curled lashes, well-shaped and colored eyebrows, lips and eyeliners to maximize the natural look and self-confidence. This is how Maxelle creates instant happiness by allowing you to wake up with make-up, ready to seize the day!

Maxelle is an international one-stop brand offering a complete range of semi-permanent make-up & eyelash products & treatments for professionals.

20 years ago Maxelle was born in the Belgian attic of Mieke Van Looveren. Today Maxelle offers make-up expertise, innovative treatment techniques and quality products through a global distribution network.

Wake up with make-up

Passionate

Because we can’t stop thinking about it, we don’t stop working for it. Maxelle is always looking to improve and makes sure that all products are designed according to the most advanced production techniques and latest beauty trends. For this we travel around the world and meet up with the best professionals in the business.

One-stop brand

Professional trainings are essential as lash & SPMU treatments require correctly executed placement techniques and the right product usage. Maxelle not only has a professional range of products. We also offer qualitative trainings and an attractive marketing media kit which makes it a fantastic beauty concept.

Worldwide proof

Maxelle is a guarantee for worldwide success! Voluminous, long-curled lashes, well-shaped and colored eyebrows, lips and eyeliners to maximize your natural look! Who doesn’t want that? Hygiene and safety are always number 1. This means that all our products and techniques are worldwide regulated.

The awesome Maxelle team & culture

The awesome Maxelle team & culture

By doing what we each do best and love, we find strength in our differences. For us the word TEAM means: Together Everyone Achieves More.

With love, encouragement and respect for each other, our hard teamwork makes the dream work. This makes Maxelle a happy place to be which you feel immediately as soon as you enter!

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